The economy's bubble might have burst, but the market for gum, mints and breath fresheners remains snappy.

A recent study by Chicago-based Mintel, which monitors consumer trends, found that sales of such products have risen more than 10 percent since 2007 and are expected to continue growing through 2014.

"Although this market isn't entirely recession-proof, gum, mints and breath fresheners are faring well due to their low price points and the feeling that consumers are getting a small treat," senior Mintel analyst Bill Patterson said in the report. He also cites more innovative packaging and new flavors, including the sangria fresca, Maui melon mint and citrus mint launched by Wrigley's Orbit line.

Mintel also found that keeping breath minty fresh was the major reason consumers use gums and mints; 43 percent of survey respondents said that was their chief motivation, compared with only 13 percent who cited dental hygiene reasons for using gum that promises whitening or mints that contain antioxidants.

Nearly half of respondents said they share their packs with friends and family, while only 6 percent will offer to colleagues, lest they insinuate that their breath is rank.

byerak@tribune.com